BRANDING + IDENTITY DESIGN
Our judgment of people, places, organizations, and products is significantly influenced by our visual perceptions. Our brain has the capacity to collect and process visual stimuli in the blink of an eye, locking onto conclusions (both positive and negative) sometimes without even being consciously aware that we're doing so.
Because of this psychosomatic phenomenon, it is incredibly beneficial to have a clearly-defined, thought-provoking brand that will positively and effectively communicate your message.
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Whether you provide a service, offer products and resources, or simply have a message to deliver to the world ... attracting the right people becomes astronomically easier when paired with high quality branding + expertly-crafted materials.
PORTFOLIO
A SMALL SAMPLING FOR YOUR PERUSING PLEASURE
GREAT BRANDING STARTS
WITH YOU
I'm simply a catalyst who will help you create effective advertising + marketing materials to take your business from good to magnificent. No pressure, the choice is yours ... keep doing what you've always done or try something new so you can experience greatness in a new way!
LAUREEN MAURER | WHITE HORSE DESIGN
Hi, I'm Laureen, a corporate branding designer, raised in New York and now living in sunny Florida where the experience of cold winters is optional instead of a prolonged season of frozen-toed torture!
I'm passionate about providing clients with a streamlined branding process that is surprisingly simple and effective. Imagine entering the marketplace with the utmost confidence, feeling genuinely empowered, knowing that you have a very distinguished brand that not only sets you and your organization significantly apart from your competition but is compellingly attractive to your target market. With consistent, on-going support and years of experience in creating expertly-crafted visual communications, you'll have complete peace of mind that you're prepared for optimal success and growth.
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Formally speaking, I have a Bachelor of Science in Industrial Psychology and a Bachelor of Arts in Graphic Design. At the time it felt like a mistake but ultimately, combining my love for business, psychology and design turned out to be a match made in heaven.
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For over 25 years I've had the opportunity to brand all types + sizes of organizations and the truth remains the same ... the foundation of every successful brand is established by their ability to connect with the right people. When the quality of connections improves, the ability to positively influence consumer behavior naturally follows suit.
CONNECT
